According to Google, the informal definition of the verb “slay” is [to] greatly impress or amuse (someone).” But what if you could slay “greatly” while still keeping it simple ? There is a quiet glamour in minimalism which ironically speaks for itself. This silent harmony which exists between glamour and minimalism is portrayed through these images. We wanted to capture natural beauty juxtaposed with a “night out,” an occasion for which most women would opt for fully done makeup. The focus is in the attire. When you look at the women who effortlessly slay in their evening gowns, what comes to mind? Are you forced to analyze the look as a whole? The women wearing the dresses? The women’s natural hair? The questions you’re answering all start from one simple fact: a woman wearing a dress. Even more interesting than this show of simple beauty was the perspective through which it was captured. Two photographers, two models, and two different stories told. For several shots, Brian and Paul captured Alana and Maddie in the same positions but with each photographer, we got a different perspective. From Brian, we get a holistic approach of the women; personality, flair, Maddie effortlessly swaying in a sea of lime, Alana light on her feet beneath the waves of yellow. When brought together, the women interact physically with one another, yet each is concentrated on her own her fruit, an object of nature that also requires no embellishment to be beautiful. In one shot, Maddie looks directly into Brian’s lens almost daring any onlooker to question the unequivocal beauty she and Alana exude. In the next couple of shots, we see Maddie and Alana, mannequin-like, lifeless yet vibrant, still yet active; Maddie in a wave of never ending yellow curls, twists and flowers, Alana in a blood red off-the shoulder gown, their natural curls serving as finishing touches to their “night out” ensembles. The pure form of effortless elegance, which Nabudavid seemingly sew into all of their garments, is a photograph free of blatant forced personality, but one that also forces the audience to admire its subject(s); what are they thinking? Why are neither looking directly at the camera, and why do we see so much personality when both women are standing very still in an already immobile photograph? Brian does a great job of forcing us to look closely at the women who we cannot separate from the gowns. In the shots where both women are drenched in red and set against a split red and bleached wall, the women are seen showing more personality, even joining forces to cohesively slay. We delve more into the women’s stories with Paul. Most of Paul’s shots are close up, intimate and pensive. In one shot we see Alana seated while Maddie stands beside her, with an arm outstretched to meet Alana’s shoulder. The women seem to have their own agenda. Alana is seated, ready to take as many pictures as needed. Maddie seems as if she was ready hours ago, but jumped in at the last moment, so that she and her slayer-in-crime, could document their moment in red. The women also make us question if they are headed to the same event or if this was the only part of the evening they would spend together before going their separate ways. When Paul captures the women standing in their different colored dresses, we notice more light on the women’s faces. A quick glance at the same image, taken by Brian, suggests both Maddie and Alana took one step back from their respective positions. The women have not moved. Paul does an amazing job capturing the women’s expression, but creating more space as if even while standing near one another, each woman was the star of her own photoshoot unaware of the other’s presence. After looking through both photographers’ exhibitions we feel as if we have gotten a unique peek into the lives of these women, as we witness the small period before their collective or separate nights out Credits Creative Director: Aby Kane / Photographers: Paul Howard & Brian Edsall / Stylist: Aby Kane / Wardrobe: Nabou & David Dioume / Models: Alana Robinson & Maddie Fall
PAPA ICEBERG: LET CLOTHES DO THE TALKING !
Law Roach, Zerina Akers, Kollin Carter, Carlyne Cerf... we all know those famous stylists and their work from their a-list customers : Beyoncé, Zendaya, Cardi B and luxury brands such as Moschino and Tommy Hilfiger. Their job: create a look ! Not design clothes but think about a vision and put together different garments to build an image. They are image architects and we call them stylists. In Senegal, a young and talented stylist that goes by "Papa Icerberg" is breaking boundaries and giving limitless possibilities to fashion even though going to a stylist is not our first reflex. For this issue, we are celebrating and clapping for stylists by putting him on the cover and giving a litteral twist to what a stylist does with The Talking Jelaba. Giving the idea that clothes speak for themselves, Papa Icerberg specifically chose words that would go on it to describe his creative process : "These words follow me constantly through my creative journey. They keep me going. They inspire me to always try.", he says. The words are : Maatay/Tayu mako: I mean it/It is above me Gorgorlu: Constantly aiming to do better Jeem: Trying Juum: Acceptance of mistakes Defaat: Do again How would you define your job as a stylist ? For me styling is a form of self expression. It is a way for me to talk and express something. It is another alternative. From a personal perspective, it is more than just a “job”. It is a way to constantly approach and interpret pieces. It is a way for me to be active and try things. It helps me to « poser des actions », to do, to « Jëff ». It is a complete process that goes beyond conceptualisation to using my hands. It is a result. Why did you choose to style people ? Now, styling became part of my tools when it comes to self expression. It just happened. I always surprise myself by doing creative works I never thought I would do, and each one completes the other, each one’s a branch that is linked to me. Also, my need to express things (feelings, emotions,...) and the lack of finding words to voice them out always push me to find other alternatives to talk. And styling is one of them. However, my work as a stylist doesn’t only consist of “styling people”… my process can lead me anywhere. I mean it is also possible for me to talk through other elements of life. How do you think stylists can help in developing our fashion scene ? Styling for me is a voice, a tool, even a platform. It can be a way of talking to people and spreading messages. One of its first missions is to anticipate trends based on movements, social phenomena and cultural events. By giving a voice to the styling process, by re-interpreting the materials used for styling, by using them to tell stories, stylists can be active members and their impacts can go beyond the “fashion scene”. Do you ever partner with designers to style fashion shows or campaigns ? I did have the opportunity to style once for a fashion show and once for a campaign. Both were my first time. Joining designers to work on their creations is always an interesting experience I like being part of. Who would you want to work with ? I am interested in working with a large number and range of Artists. I'd love to expand and explore. To be honest, I'm excited for that but at the same time, not rushing for it to happen. I guess that takes time and has to happen in an organic and intentional way. How challenging is it to be a stylist in Senegal ? In my opinion, the challenges of doing any artistic or creative work in Senegal dwell somewhere else. It’s not challenging simply because of the lack of fashion events. There’s a lot of creative and artistic challenges stylists go through. When asked why people didn't really know about his work as a stylist, Papa Icerberg simply said : "I have no idea... I try not to introduce myself as only a stylist. I’d like to be able to try as many things as i can." and that is exactly one of the reasons why we clap for this amazing and creative soul. Photo Cred : Diiakus (Ibrahima Diakhaté) 👏🏿👏🏿👏🏿
TÀCCU X SCBD : NAMING THE NEW COLLECTION
It all started with the Quite Eleganza, a SassyChicBoutique dress that we decided to rename at TÀCCU for the EID LOOKS articles. SCBD fell in love with the name and decided that we should name her entire new collection. The names we found were very much inspired by pop-culture, moods and feelings we got. The collab was refreshing, cool and very funny. Find out the amazing looks and the story behind their names : Look 1 With the baby blue and the ballon sleeves we immediately thought about Cinderella and she was all grown-up. She cut her iconic gown from the knees down and went where chic happens. We named it Chicderella. Look 2 Seeing this look with this color made us think about the beginning of the Survivor clip video by Destiny's Child and how Kelly Rowland rocked an amazing blood orange garment. Due to the fact that we have really been surviving in 2020, we had to name it Destiny. Look 3 The elegance in the pose and in the garment made us think that everywhere she goes will be very bright. Even during the night, because photographers would want pictures of her. We named it Paparazzi. Look 4 We went very crazy with this dress and tried to connect the dots. Even after that she was still very warm and did not give us the cold shoulder. We named it Fevah. Look 5 This look gave us modest, cool and playful vibes. It is showing skin but it was so subtle that you have to be fast to see it. And Peekabo it became. Look 6 Last but not least, his yellow look with a lot of material made us think of a sunflower. She's only waiting for the sun to be her true powerful nature so we named it SunPower ! Credits: Badara Preira (Photographer) 👏🏿👏🏿👏🏿
TONGOROLAND: THE LOOKS TO REMEMBER !
A very lebu-ish scenery with a beach, simb performers and a beautiful sunset, TONGORO promised that they were coming HOME and they absolutely did! The TONGOROLAND campaign is like a homecoming beach party with jinns dancing and welcoming the clothes with the sound of the waves while the models are proudly walking on the black runway. #thatfeelingwhenyoureatongoromuse With this new collection, Sarah Diouf, founder & designer of TONGORO reaffirmed one more time her point of view about womenswear: wide cuts, effortless garments and prints galore. Here are the looks that stole the show: The bubble gum cold shouldered jumpsuit Seems like a reach but this jumpsuit might be an ode to breast cancer awareness and survivors. For a whole minute, the campaign was only about this look with the model (Amy Faye) standing strong and undefeated. This is also what the TONGORO woman represents to us: she's not wearing a power suit yet she still looks very fierce and powerful in soft and feminine materials. The white cutout dress with hanging sleeves The runway really starts with this white dress and everything we can think about is how divine and godly the movement is. One thing about Sarah Diouf is that she clearly knows how to sell her clothes and starting with a white look then adding prints and different elements to every other look really tells us a story about evolving. The square neckline jumpsuit with exaggerated angel sleeves Speaking of evolving, this is a silhouette that we're not used to see from TONGORO. It's very similar to the OSHE set with the balloon sleeves however she turned it into an elevated jumpsuit with angel sleeves and added more volume to the bodice with a puffy peplum. The jacket + romper look This is not the first look that comes to your mind when you think TONGORO however it is our favorite at TÀCCU. It stands out from the others with the scenery, the tailored jacket and the romper that gives you legs-for-days which is very refreshing and different from having a lot of material from the waist down most of the times. Overall, the TONGOROLAND collection screams everything that TONGORO is with a couple of new things. Mix it a great campaign like this and it is to-die-for ! Get ready to shop your favorite looks on Nov 7. Credits : Sarah DIOUF (Creative Direction), Bizenga DA SILVIO (Camera 1), Alioune FAYE (Camera 2) and the models : Amy FAYE, Coumbelle KANE, Mariza SAKHO and Fatou NDIAYE @ ATO MODEL 👏🏿👏🏿👏🏿 (FRENCH) Une mise en scène qui rappelle un décor Lébou avec une plage, des faux-lions et un magnifique coucher de soleil, TONGORO est de retour avec une toute nouvelle collection. La campagne TONGOROLAND est comme une cérémonie rituelle à la plage avec des djinns qui dansent et accueillent les vêtements au rythme des vagues pendant que les mannequins marchent fièrement sur la longue étoffe noire. #cesentimentquandtumarchespourtongoro Avec cette nouvelle collection, Sarah Diouf, créatrice de TONGORO a réaffirmé une fois de plus son point de vue sur la mode féminine : des coupes larges, des vêtements fluides avec des imprimés à gogo. Voici les looks à retenir : La combinaison rose à épaules dénudées C'est peut-être excessif mais cette combinaison pourrait être une ode à la sensibilisation et aux survivants du cancer du sein. Pendant une minute entière, la campagne ne portait que sur ce look avec le modèle (Amy Faye) dans une posture très forte. C'est aussi ce que la femme TONGORO représente pour nous: elle ne porte pas de matières rigides mais elle a toujours l'air très puissante dans des matières douces et féminines. La robe blanche à longues manches flottantes Le défilé commence vraiment avec cette robe blanche et tout ce qu'on retient : c'est le mouvement ! Sarah Diouf sait clairement comment vendre ses vêtements et commencer par un look blanc puis ajouter des imprimés et des éléments différents à chaque étape du défilé nous montre une évolution progressive. La combinaison à encolure carrée En parlant d'évolution, voici une silhouette que l'on n'a pas l'habitude de voir avec TONGORO. Elle est très similaire au set OSHE avec les manches ballons, cependant, Sarah Diouf l'a transformée en une combinaison avec des manches d'ange et a rajouté plus de volume au corsage avec un basque bouffant. Le look veste Ce n'est pas le premier look qui vous vient à l'esprit lorsque vous pensez à TONGORO, mais c'est notre préféré à TÀCCU. Il se démarque des autres par la mise en scène avec les faux-lions, la veste sur mesure et la barboteuse qui vous donne une illusion avec de longues jambes, ce qui est très rafraîchissant et qui change d'avoir beaucoup tissus en bas de la taille. TONGOROLAND représente tout ce que TONGORO est avec quelques nouveautés. Le tout allié d'une belle vidéo de présentation comme celle-ci est à tomber! Préparez-vous à shopper vos looks préférés le 7 novembre. 👏🏿👏🏿👏🏿
Looking for an EID Outfit ? Say no more !
Besides Eid being a huge religious event, it is also Senegal's Fashion Peak : tailors and seamstresses spend days and nights at their workshop, designers are busy creating new collections and taking orders while us customers are right here looking for the perfect fit to rock... you would even think that everybody is getting ready for a Fashion Week/ Oscars or Grammys event. This is exactly why our editors at #TACCU selected for you some of the best EID Outfits out there for both women and men. ( we got it covered 😉) The Kabir collection by So'Fatoo From a campaign that left us all in awe, this collection is everything Eid should be. Sold out within 4 days, it is the perfect mix between bazin and our traditional woven fabric. If you want to have a regal look and let the noise of the fabric tell people that someone has definitely arrived, it is for you ! And for men that want to try something different from the usual color palette, it's a yes. You guys might want to order ASAP because it might already be sold out the minute we're writing this article. Photographer & Art Director : Mamy Tall / Models : Ndiaye Ba & Kader Gadji / MUA : Chic et simple MU / Jewelry : Imaara / Hairstylist : Sagnse Official The Zeynab dress by Influence From the Sahara line, this bubu/kaftan inspired bordeaux dress is what you need if you want to feel strong and very soft at the same time. The gold details scream power and goddess while the light material cannot wait to be cooperating with the wind like you have never seen it before. Photographer : Bizenga / Model : Fafa / Hairstylist : Amfa Beauty House / Art Director : Anna TOURE / MUA : Gaby Ayimele The Jigeen dress by Saowan If you are bold and daring, you just found your match : this baby blue dress with ruffles embellishments on the neckline and the sleeves gives people a peek-a-boo effect on the back that people will remember for years ! Model : Khady Ndiaye The silk shantung bubu by Ynedi For an unmissable look, this outfit is for you : bright, very reflective and classy with a pleated material from the thighs down that adds dimension and movement to the garment. Make sure you also style it with an amazing Senegalese vintage headwrap. Model : Mamie Thiaw / Photographer : Proximage The #TradChic dress by SassyChic Boutique We renamed it the Quiet Eleganza dress for people that like to keep it simple yet very fashionable. From the look of it, you would almost think that it's a basic dress but it has everything to give you a silent dramatic entrance : a boat neckline, bracelet sleeves, gold seams on a navy blue flowy fabric... the combination of it all is divine. Photographer : Badara Preira / Model : Sassoume The detailed bubu by Cova With structured shoulders and white embroidery from the neckline to the bottom of the bubu, this one will give you a fresh, clean and distinguished look. Photographer : Bay'innov / Model : Assane Thiam Whether you like it bold, simple or usual, designers have thought about everything for you. Stay tuned for some new outfits, pieces are still dropping and you still have time to find your perfect Eid look. However, we do hope that you found yours while reading this article... 👏🏿 👏🏿 👏🏿
In the spirit of the #VogueChallenge , our community known as The Tàcculers served us with a challenge we were not ready for ! Find out in this video the amazing and stunning covers done by each one of them. #TACCUCHALLENGE #TACCUISTHENEWVOGUE #TACCUMAGAZINE
A WALK THROUGH THE GARDEN OF DETTA !
Credit: Mélanie Mauro Avalanche, Amethyst and Santana have one thing in common and it’s not being roses … they’re all suits from Maison Detta, an amazing brand that names its garments after flowers. Getting inspiration from flowers and naming suits after them totally make sense after you understand the story of Maison Detta whom was originally supposed to be a flower business. “At the beginning, Maison Detta was a rose boxes business. That was the original plan but I couldn’t move forward with it. Knowing that I love wearing suits and that I already had a logo and colors for the boxes, I just changed the flowers by suits and to keep it cohesive, I decided to name the suits after the flowers. And that’s how Maison Detta, Suits Designer was born.” says Dalanda Soumaré, Founder & Designer of Maison Detta. Credit: SoFatim Models: LaDiagneNaar, Dalanda From a fashion scene mostly filled with bubus and maxi dresses, Maison Detta is literally the breath of fresh air we needed with their well-tailored and elegant suits. All lined up, with very chic silhouettes and a color palette straight from a garden or macaron boxes from Pierre Hermé, the suits scream class, sophistication and charm just like the Detta Woman who is “outgoing, open-minded, independent and fearless“ says Dalanda. While the suits are what Maison Detta is known for, the latest set they gave us is quite different and allows us to believe that we’ll get more than suits. Called “Dreaming Maid”, the set is composed by a flowy sleeveless top and romantic pleated palazzo pants that are to die for! “I decided that I’ll not only design suits and I’ll have more clothes that fit who the Detta Woman is.” she says. Credit: Mélanie Mauro Model: Dalanda With the main focus being womenswear, Maison Detta is experimenting the menswear and gave us a glance of what it can potentially look like at the Jelani Brunch. “I’m still learning… menswear is a challenge for me and I want to be fully prepared to officially launch it.” she says. At TÀCCU, we don’t have any doubts, if the experimentation process is what we saw, we can assure you that the menswear will be as refreshing, clever and elegant as the womenswear and those are several reasons to clap for. 👏🏿👏🏿👏🏿
KOKO : MORE IS MORE
When it comes to this designer, ain’t no bubu big enough, ain’t no head wrap big enough, ain’t no rings or earrings big enough to make a fabulous entrance. Koko is a force to be reckoned with in this fashion game. From her looks that are always impressive, remarkable and sometimes shocking in a positive way, she has managed to be one those designers you immediately think of when you hear the word “bubu” in just a few years. Very inspired by her mother, her designer name was actually her mom’s nickname back in her teenage years. “ When I was younger, my mother was very stylish and people used to call her Coco to reference Gabrielle Chanel who was the only woman to impose herself in a fashion era dominated by men. So to not copy and paste and because I wanted it to sound the same, I wrote it with 2 Ks.” With her “Make Bubu great again” statement, you would almost believe that she’s running for the presidency of bubus. “Back in the time of our grandparents, bubus were great but over the last 20 years, that amazing garment has not experienced any evolution. The charged embroidery and the quality of the fabric made the value of the bubu so my vision was to make it great again by borrowing the men’s style or rearranging the cut in a way that women can wear it with having to carry all that material from the 3 pieces.” More, more, MORE ? With bold colors, bold animal prints, bold cuts and bold everything, for Koko, it is like more is never enough with her. Koko’s aesthetic is something that we would call Senegalese Extravaganza which really makes sense with the woman she designs for : bold, confident and not scared to break codes and boundaries. “Wear who you are” she says. “ The identity of the brand is to create clothes that allow women who wear them to constantly stand out ... In my design process, there’s mostly the choice of fabric, the combination of colors but above all the cut, so I would say yes to Extravaganza but no to being tacky.” Always trying to reimagine the bubu, she recently created a limited collection called Flower Bubu which was sold out in Abidjan even before it reaches her store in Dakar. But she promised that it’d be available in a few weeks. Alongside with the Flower Bubu, Koko has also imagined different types of bubus which the Bubu Dress that she obtained with a Fashion Equation as she’d like to call it. We couldn’t help but think of some similarities with Diarrablu who gets her prints from quadratic equations and had to ask if we would ever get a joint collection of bubus made with Diarrablu’s prints but the only answer we got was : “I am glad I did ... For the moment it is not on the agenda but it is something that I would consider if the opportunity knocks.” In a fashion market that is evolving with people that are happy to wear Made In Senegal, she thinks that one of the most negative things is “the fact that some so-called designers copy the work of others without scruples and take credit for it.” As she wants more with her designs, we also want more with Koko and she let us know that she’s working on some couple of projects which include a fashion show and a potential menswear line. So stay tuned to see what Koko has in store for us. If she puts the same creativity and dedication for her womenswear to her future projects, they can only be breath-taking and spectacular. Credit photo: Badara Preira 👏🏿👏🏿👏🏿